All types of bread, including white sliced, contribute a range of essential nutrients for a healthy balanced diet. Bread is naturally low in sugar and fat and a good source of protein. Bread is also one of the Ireland’s main sources of daily fibre, with 100% Wholemeal and brown breads containing more fibre than other bread types.

No sugar is added to white bread, however low level sugars are naturally found in flour that is used to bake bread.

The best way to maintain a healthy weight is to follow a healthy eating plan. Carbohydrates are an essential part of any healthy balanced diet and nutrition experts recommend that they should make up about a third of our daily diet. In fact carbohydrates provide fewer calories (kcal) than the same amount of fat (carbs provide 4kcal for each gram, while fat provides 9kcal for each gram).

No, unless you suffer from a medical condition like Coeliac Disease, bread is easily digested. In fact, it is a good choice for people who find higher fibre levels difficult to digest.

Although bread is often accused of causing bloating there is no scientific evidence to support this. There are a number of reasons why some people can feel bloated after eating. These include eating too quickly, hormonal fluctuations, stress and a large increase in the amount, or change in the type, of fibre eaten. It is better to seek medical advice if you are suffering from bloating.

No, flour used in the baking of all our breads is not bleached.